Wanderlust App

Problem

Imagine a situation, when you travel to a place but after checking on Instagram you realize you missed a mountain to climb under a waterfall with spectacular views. 

What is Wanderlust?

Wanderlust app connects users and tour companies and independent tour guides with highly experienced skills that will provide all the rush and the excitement of the adventure following all the safety policies to ensure that your expectations will be pleased and will enjoy all the thrill of this particular location.

The idea

The idea is to connect adrenaline seekers community with autonomous guides and tour companies. 
Wanderlust is unique because address to fill a demand of this sector of tourism. According to studies, after the pandemic, demand of this sort of activities has spiked up all over the world and it also support the specific niche of tourism industry.  Users will be offered all assistance of highly skilled professionals to provide all the safety needed but not to spoil all the adventure of the experience.

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Goals of the UX Design

• Clear Navigation
• Platform user friendly to user to book through the app
• numerous features (images, videos, audio, maps, review)
• Social media network built in
• Improve accessibility

Market Demand

The user can manage all the aspects of the tour, include all the add-ons, verify companies and guides certifications, languages available to communicate with them, as well as the detailed itinerary of the tours.

The Value Proposition aims to increase the industry follow the trends of social media and another bookings platform but in more attractive way by User generated content tagging locations and companies on its feed enabling other users in the feed to book the same experience from their own feed. The user does not have to search for it and also they will all the time thrilled with the possibility of book the same experience.

Design Results

The app design has clear navigation, and numerous features (images, videos, audio, maps, review and social media) to ensure to meet users and vendors satisfaction and expectations. Wanderlust provides a high-end experience which users will have a detailed tour information for its convenience. Also, Tours can be checked (as visited) and shared within the social network session.

Feature Highlight

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One of the features which I took lead on is the bookings feature. It's the part of the app where users could view and manage any trips they had already booked.

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Areas of focus:

• Edit trip feature
• Improved content hierarchy
• Edit's pending status
• Cancel booking feature
• Placement of key actions to improve experience
• Designing and organizing booking labels

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Handoff and Redlines

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One of my favorite things about working at Boatsetter was the attention to detail when we handed off designs. We created a page in our final figma file called “redlines” and we carefully documented the spacing, typography and intended animations. The purpose in doing this was in order to have a source of truth for all our designs in case developers had questions, or in order to reference to the Design QA process.

Component Library

As a final step of this project, I created all of our new components in the shared 

Conclusion

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We launched this app right before summer, which is boating season. Here are some of the results.

1. Data showed that after launch, conversion rates on the app went up significantly, with users booking twice as often when using the app vs the website.
2. We also found that users were searching more when using the app- users on the app viewed 2x more boats then the website.
3. Once we relaunched, the load time was increased almost 3x as fast on some of the key parts of the expereince like PDP and checkout.

After we launched, we continued iterating on this product as we gathered data. Working