Yes Australia
Australian exchange agency that offers complete educational services for people looking to study in australian schools. Yes Australia's expertise and resources to assist students from choosing a course/school till their arrival Down Under.
Challenge
Yes Australia is a Brazilian agency that celebrated 15 years in the market, and the company was losing its market share to its competitor over the last years. The first agency in Perth, Western Australia, provided total support to its clients but that was outdated regarding marketing strategy, branding positioning, social media engagement and so on. The competitors grew their market share through compelling communication on websites, social media activations through lives, Q&A and influencers.
Values
The brand, logo, and elements designed for Yes Australia reflect the company's as welcoming and vibrant as its relevance to potential clients. The visual with sans serif font connected perfectly inside the Australian map. The colors and fonts reflect the history of the aborigine first habitant of the land, with rudimental graphism, earthy colors, and the shape of the map mimicking a boomerang (aborigine weapon to hunt). This brand update was made just before the pandemic, and Australia was closed for exchange students for two years, the borders were open last February, and Yes Australia had already over 100 new students since then.
Logo
Logo's variation
Colors
Screenshots
Assets KVA
