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Framework and intro

4-5 strategic case studies (I'll write these based on your experience)

Optional: filter by Shopify | Email | Apps | Global Expansion | Branding



3. Work/Case Studies – From Tasks to Business Outcomes

Objective: Show business results, not just what you did. Each case study should follow this format:

  • Challenge: What was the business pain or opportunity?
  • Approach: What methods, tools, and teams did you lead?
  • Results: Show impact with metrics (growth %, CAC/ROAS, revenue lift, UX changes, automation gains).

Examples to include:

  • Omic Skincare App Launch: $Xk/month in-app sales
  • Fair & White Loyalty Program: % increase in returning customers
  • Canada Shopify Store Expansion: $X growth in 90 days
  • Klaviyo Lifecycle Segmentation: X% boost in AOV or repeat rate

Use screenshots of dashboards, Klaviyo flows, Shopify admin, campaign assets (blur out sensitive data if needed).



CASE STUDY IDEAS TO BUILD NEXT

  1. Mitchell Brands App Ecosystem
    3 Shopify apps built for Fair & White, Omic, and MB USA
  2. Email Lifecycle Automation Overhaul
    Klaviyo RFM segmentation, cart abandonment, VIP flows
  3. Batana Oil Launch Campaign
    Brand storytelling, ambassador activation, and creative direction
  4. Loyalty Program Strategy
    Tier-based reward system + data-based retention triggers


Our Success Stories

Explore how Wendelfreitas has transformed businesses across various industries with our innovative design and marketing solutions.


3. Work/Case Studies – From Tasks to Business Outcomes

Objective: Show business results, not just what you did. Each case study should follow this format:

  • Challenge: What was the business pain or opportunity?
  • Approach: What methods, tools, and teams did you lead?
  • Results: Show impact with metrics (growth %, CAC/ROAS, revenue lift, UX changes, automation gains).

Examples to include:

  • Omic Skincare App Launch: $Xk/month in-app sales
  • Fair & White Loyalty Program: % increase in returning customers
  • Canada Shopify Store Expansion: $X growth in 90 days
  • Klaviyo Lifecycle Segmentation: X% boost in AOV or repeat rate

Use screenshots of dashboards, Klaviyo flows, Shopify admin, campaign assets (blur out sensitive data if needed).




Case Study 1: Canada Shopify Store Launch

Title:

 Launching Mitchell Brands Canada – Full Shopify Localization & Growth in 90 Days
 Brand: Mitchell Brands

Challenge:

Expand Mitchell Brands into the Canadian market through a dedicated Shopify storefront, ensuring pricing, compliance, and fulfillment were fully localized—without overspending during market entry.

Approach:

  • Built a fully localized Shopify store (CAD currency, bilingual UX-ready)
  • Integrated Canadian shipping logic + taxes (Shopify Markets setup)
  • Customized product catalog to reflect customs/availability restrictions
  • Created geo-targeted Klaviyo email flows and pop-ups
  • Executed lean Meta and Google Ads with local offers and kits
  • Set up analytics dashboard to monitor CAC, returning users, and AOV

Results:

  • [INSERT KPI] Revenue within 30 days
  • [INSERT KPI] CAC vs. U.S. market
  • [INSERT KPI] Returning customer rate
  • [INSERT KPI] Top-selling kit bundle


Case Study 2: Klaviyo Lifecycle Automation Strategy

Title: Boosting Retention with Advanced Email Segmentation & Automation
 Brand: Mitchell Brands Global

Challenge:

Improve customer retention, AOV, and LTV by building personalized, behavior-based email journeys across multiple markets and brands.

Approach:

  • Implemented RFM (Recency, Frequency, Monetary) segmentation model
  • Developed 15+ dynamic Klaviyo flows: welcome, cart, post-purchase, win-back, VIP
  • Built multilingual templates for Omic, Fair & White, and Mitchell USA
  • Used Shopify event triggers and predictive analytics to personalize product recommendations
  • Launched seasonal sales automations with split tests and A/B subject lines

Results:

  • [INSERT KPI] Increase in returning customer revenue
  • [INSERT KPI] CTR across top 3 flows
  • [INSERT KPI] Automated revenue vs. campaign revenue
  • [INSERT KPI] Open rate uplift through segmentation



Case Study 3: Batana Oil Launch Campaign

Title: Introducing Batana Oil: From Unknown Ingredient to Skincare Hero
 Brand: Mitchell Brands / Organic Extracts

Challenge:

Launch Batana Oil as a new skincare hero product in a highly competitive category with low brand awareness and zero search volume.

Approach:

  • Developed storytelling framework: “From the Honduran rainforest to your skin”
  • Produced photo and video content highlighting raw ingredient + results
  • Created a hero landing page and SEO copy using ingredient-first hooks
  • Recruited ambassadors and created an UpPromote affiliate tiered structure
  • Designed a coordinated campaign across Meta Ads, Klaviyo flows, mobile app, and homepage banners

Results:

  • [INSERT KPI] Sales during launch window
  • [INSERT KPI] Affiliate signups and conversions
  • [INSERT KPI] Top-performing Meta ad ROAS
  • [INSERT KPI] Product page conversion rate


Case Study 4: E-commerce Loyalty Program Design

Title: Designing a Scalable Loyalty Program for Skincare Retention
 Brand: Fair & White / Mitchell Brands

Challenge:

Increase repeat purchase rate and brand loyalty through a multi-tier reward system tailored to skincare buyers in the U.S. and international markets.

Approach:

  • Researched competitor loyalty mechanics in beauty (Sephora, Paula’s Choice, The Ordinary)
  • Created tiered points structure with milestone gifts and early-access drops
  • Integrated loyalty platform with Klaviyo and Shopify Plus
  • Built in-app reward notifications + “surprise and delight” triggers based on spend
  • Connected referral incentives and ambassador program into same funnel

Results:

  • [INSERT KPI] Sign-ups in first 60 days
  • [INSERT KPI] Increase in repeat purchases
  • [INSERT KPI] ROI from reward redemption vs. product margin
  • [INSERT KPI] Email engagement uplift from loyalty segment



E-commerce Revamp

We helped a local retailer increase online sales by 150% through a complete website redesign and targeted marketing strategies.
Learn More

Brand Identity Overhaul

Our team redefined a tech startup's brand identity, resulting in a 200% increase in brand recognition and customer engagement.
Discover the Process

Mobile App Launch

We developed a user-friendly mobile app for a fitness company, leading to a 300% growth in user downloads within the first month.
See the App

Website Optimization

A non-profit organization saw a 50% increase in donations after we optimized their website for better user experience and accessibility.
View the Case Study

Social Media Strategy

We crafted a comprehensive social media strategy for a restaurant, boosting their online following by 400% in just three months.
Explore the Strategy

E-commerce Integration

Our integration of e-commerce solutions for a fashion brand resulted in a seamless shopping experience, increasing customer retention by 60%.
Find Out How

Client Success Stories


5. Testimonials & Brands

Objective: Build social proof.
If possible, include:

  • Short quotes from C-levels, team leads, or partners
  • Logos of brands you’ve worked with (Herbalife, Perth Woman, Mitchell Brands)

 Testimonials + Brands

  • Pull quotes (I’ll help you write if needed)
  • Logos from past companies


What Our Clients Say

Wendelfreitas transformed our online presence. Their attention to detail and innovative design made a significant impact on our sales. Highly recommend!

Maria Silva
2 months ago

The team at Wendelfreitas exceeded our expectations. They understood our vision and delivered a stunning website that truly represents our brand.

João Pereira
1 month ago

Thanks to Wendelfreitas, our e-commerce platform is now user-friendly and visually appealing. Our customer engagement has skyrocketed!

Ana Costa
3 months ago

Wendelfreitas provided exceptional service and support throughout the project. Their expertise in marketing helped us reach new audiences.

Ricardo Almeida
1 week ago

Impactful Results Across Industries

At Wendelfreitas, we pride ourselves on delivering measurable results for our clients. Our tailored design and marketing strategies have led to significant improvements in various sectors. For instance, our e-commerce solutions have increased sales by an average of 35% within the first three months of implementation. Additionally, our web design projects have enhanced user engagement, with clients reporting a 50% increase in time spent on their sites. These statistics reflect our commitment to excellence and the effectiveness of our innovative approaches.
35%
Average increase in sales for e-commerce clients within three months of our solutions being implemented.
50%
Average increase in user engagement time on websites redesigned by our team.
Meet Our Talented Team

Expertise That Drives Success

At Wendelfreitas, our team is the backbone of our success. Comprising skilled designers, developers, and marketing strategists, each member brings a unique set of skills and experiences to the table. Together, we collaborate to deliver innovative solutions tailored to our clients' needs, ensuring every project is a success.
Our team

Our Portfolio

At Wendelfreitas, we take pride in our diverse portfolio that showcases our expertise in design, web development, and marketing. Each project reflects our commitment to delivering tailored solutions that meet the unique needs of our clients across various industries. Explore our best work below, where creativity meets functionality, and see how we have transformed visions into reality.

E-commerce Redesign for Fashion Brand

Revamped the online presence of a leading fashion retailer, enhancing user experience and increasing conversion rates.
Our team implemented a fresh design and optimized the checkout process, resulting in a 30% increase in sales within three months.
Increased sales by 30%
Enhanced user experience

Corporate Website for Tech Startup

Developed a modern, responsive website for a tech startup, focusing on showcasing their innovative solutions and attracting investors.
The new site improved engagement metrics, with a 50% increase in time spent on pages and a significant boost in inquiries.
50% increase in engagement
Attracted more inquiries

Get in Touch with Us

Are you ready to elevate your project with our design and marketing expertise? Whether you have questions or want to discuss your vision, our team at Wendelfreitas is here to help. Reach out today to explore how we can collaborate and bring your ideas to life. We look forward to hearing from you!