Driving Scalable E-Commerce Growth for Global Beauty & Consumer Brands
Global Strategist, Data Growth Leader driving DTC revenue through UX innovation, AI, and cross-channel strategies. Over 5 years of transforming e-commerce for consumer brands and omnichannel retail, and a creative leader with a proven track record in scaling digital retail internationally. His experience blends entrepreneurship, agency leadership, and corporate roles.
Turning Data, UX & Execution Into Revenue Lift
I transform fragmented digital operations into high-performance e-commerce engines. My work aligns data insights, creative execution, and paid media strategy to scale online revenue, expand global presence, and accelerate customer LTV.
E-commerce Strategy
Go-to-market planning, pricing, CRO, AOV lift
UX & Conversion Optimization
Heatmap analysis, funnel refinement, A/B testing
Lifecycle + Retention
Segmentation, email automation, loyalty growth
Data & Analytics
Revenue dashboards, attribution modeling, forecasting
AI & Automation
Segmentation, email automation, loyalty growth
Team Leadership
Building systems, upskilling teams, managing budgets
E-Commerce & Digital Growth Leader | Scaling DTC revenue through UX innovation, AI-driven decisioning, and cross-channel performance strategies.
- 4 Shopify Apps Launched
- 8-Figure Sales Growth in 3 Years - across 4 Shopify Stores
- 9 Global E-commerce Stores Managed
- $2M+ Paid Media Budget Overseen
+58%
YoY growth in the Canada market
+$10Mil
managed In ads spend
37%
Increase Total Sales in USA
+$12Mil
Total Revenue in 5 stores
90+ Projects
USA, Europe, Australia, Canada, Brazil, Mexico, Panama, Nigeria, Saudi Arabia, India.
10+ Years Experience
D2C, B2B, Retail
Trilingual
Portuguese, English and Spanish